Wednesday, March 27, 2019

Low Power Design is a Game Changer in ASIC Physical Design

Summary: Power reduction has been on the top priority list of chip designers. The question at hand is: are positioned to address this problem? Are we getting the best combination of power, performance, and area in our chips? Are the EDA tools that we are using equipped to do so? What steps can we take to resolve this challenge?



With the advent of personal computers and integrated circuits, the target has been to fit as many transistors as possible in one chip and make them run at the highest possible frequency. A lot of effort has gone in meeting computing scale and performance requirements, from personal computers to data servers, essentially sidelining power optimization or reduction in holistic ways – although it has been constantly considered in implementation flows.
For the last couple of years, the demand for portable devices has increased rapidly; as a result, the semiconductor industry needs to be limit power consumption of chips. The chip design industry is driven towards low power development due to the widespread use of devices, which require minimal power consumption and maximum speed, such as 4G/5G smartphones, healthcare devices that generate data continuously, smart wearables, and other edge computing devices.
Hence, developing varied and multiple real-time functionalities in these devices requires the design of millions of gate counts on a single chip. Also, the speed is another major consideration in such designs. To meet all these demands, chip design with low power transistors like FinFET has been adopted rapidly.
In order to sustain the ecosystem of always-connected personal/portable devices – which have similar computing capacity and power optimization requirements –the demand for low power has increased in the semiconductor domain.  Although servers and network SoCs are not dependent on battery power, overall power footprint and heat dissipation pose major challenges in terms of maintenance, cost and scale.
Here is the formula for dynamic power:
Power = F Cload Vdd2
F – Operating frequency means the speed of digital design.
Cload – capacitance. We can say ‘bigger the chip, bigger the capacitance.’
Vdd2 – supply voltage of the chip

Key causes of power dissipation

  • Shrinking transistors have always underscored theoretical predictions in terms of power, more so because transistors or gates no longer dominate power consumption in chips. Leakage power also increases as feature size decreases.
  • Interconnect metal wire width. As the metal width shrinks it leads to the consumption of more switching power.
  • Faster processing speeds. This causes more switching and hence more power consumption occurs in charging and discharging.
  • High die temperature is one of the reasons for higher power consumption. It reduces the battery life.
Chip designers trade-off between performance, power, and area (PPA), prioritizing one over the other to meet the spec. For a long time, it has been performance first and then the area; power optimization has been left for implementation techniques to optimize. Reducing usage of low VT gates (high leakage), smart clock gating insertion, and vector-based dynamic power reduction are a few techniques in implementation, with zero or minimal changes to design.
Usage of UPF/CPF – power formats that allow certain parts of the design to be dynamically switched off during non-operation – are more advanced techniques which require the involvement of a number of team members, from architects to implementation engineers. This is one step closer to where designs are built with power in mind first, while performance and area are taken into consideration after that.
Moore’s law still holds true to a great extent after 50 years, only that number of transistors doubling in the same area is taking slightly longer than 2 years. This is partly because of the new challenges posed by complex technology nodes as well as holistic power reduction techniques.
We can’t further reduce power consumption with technology nodes, “One of the big limiting factors is that a designer, especially a digital designer, has a very good intuitive feel for performance and for area impact, silicon impact, but the gut instinct isn’t exactly there for power,” Pursley says.
The supply voltage of chips is continuously reduced with lower technology node in order to reduce power consumption. As a result, there are very low noise and variation margins. At the same time, the IR drop is increased due to higher interconnect resistance. Due to the IR drop, chip temperature increases and it affects reliability the most.
Low-power design flows need to specify the desired power architecture to be used at each major step of design implementation flow. Traditional implementation flows have failed to address the additional considerations for incorporating advanced low-power techniques. Consequently, designers often resorted to methodologies that were not very user friendly and flexible.
These methodologies required the designer to manually model the impact of low-power during simulation, and provide multiple definitions for the same information: one set for technology synthesis, one for arranging logic gates, one for verifying the functionality of design, one for checking physical connectivity, one for IR drop and yet another one for equivalency checking.
Yet after all that manual work, there was no guarantee of any consistency. Due to this, the risk is increased for manufacturing chips. Manual work increases the IC design cycle time and hence the time to market is increased for the product. Also, designers were unsure about what they made in theory and what was implemented practically. This led to an overall negative impact on the quality of results. In order to help designers to adopt advanced power reduction techniques, a standard power format is developed.
Hence, with improved quality of silicon through easy-to-use “what-if” exploration early in the flow, designers can identify the optimal power architecture to achieve the desired specifications. EDA (Electronic Design Automation) companies have started making tool algorithm in a way that helps in optimizing the design for the three required parameters concurrently.
In addition, by reducing the number of iterations within the flow and limiting silicon re-spins, design teams can predictably address time-to-market concerns. Also, designers have made low power implantation semi-custom by making low-power modules ready to use. Very effective and robust methodologies were developed for verifying these modules as well as the entire design, so that the risk and chip design cycle time has been reduced significantly.
So have we hit the limit in low-power consumption yet? In the words of Torsten Reich, group manager for integrated sensor electronics at Fraunhofer Institute of Integrated Circuits: “Certainly not. R&D will find ways to step further.”
In conclusion, there have been considerable changes as PPA tradeoff has evolved over time. Designers have realized the need of the hour and have accepted new ways of design, starting at architecture. This has been supported by the development of corresponding power standards and EDA tools which incorporates power requirements throughout the design and signoff flow.
This blog is originally published at eInfochips.com (An Arrow Company)

Friday, December 28, 2018

Product Design Services for Intelligent Vending Machine Systems [Video Infographic]

Retail companies feel the need to improve the process and turnaround times for moving a product from supplier to customer i.e. storing, delivering and providing a product to the end user as quickly as possible. For most, making their products available through vending machines is often a key part of the solution.
To be successful, vending machines need to be designed smartly, integrating the latest technology and a user interface based on a thorough understanding of how the target customers interact with the vending machine. A vending machine can actually take on a very different purpose depending on where it is in the world.
These machines are becoming increasingly widespread in the retail sector as they offer a number of advantages: faster product availability, lower overheads, improved productivity, and better safety and quality of the stock.
When product design services companies design a new vending machine solution, a number of questions are taken into consideration: 
1. Where is the vending machine market heading? 
2. What are the consumers looking for? 
3. Why is driving the demand for vending machines? 
4. What new features can be added to vending machines? 
5. Which markets are seeing the most growth for vending machines?
Here is an infographic from eInfochips (An Arrow Company), looking at some of these points:






This blog is originally published at eInfochips insights.

Tuesday, August 23, 2016

5 M-commerce Features You Cannot Ignore

Online shopping has completely changed the way people shop. As the m-commerce industry gets competitive, more and more organizations are making the plunge, looking to offer exclusive shopping experiences to meet the unique needs of varied customers across the globe. And how do these retail giants ensure customer satisfaction? By adopting the best possible services provided by product development companies: from platform selection and portal design, to integration, testing, release management and business intelligence.

Popular M-commerce Services

Services across user experience personalization, browser compatibility, big data analytics, product development and testing, and Magento and Liferay consulting are helping retailers stay ahead in the online race. By integrating heterogeneous systems like ERP, CRM, SCM, inventory management and other 3rd party applications with online payment gateways, retailers are able to seamlessly streamline their m-commerce Operations. Since a delightful shopping experience builds a loyal customer base and brand, these virtual stores need to be built using a well-thought design and require continuous maintenance and support to ensure product searches get converted to sales.


Extensive hands-on experience on key technologies like Qt, HTML5, Android, iOS, QNX and Windows combined with AQuA Testborg and test automation frameworks for web and mobile application testing significantly reduces release management efforts. And with BI integration, businesses can achieve continuous improvements in user experience with interactive and customization dashboards. 

The Growth of M-commerce

As the eCommerce industry grows, people are now fulfilling their shopping needs by a simple click of the mouse, and more recently the touch of a button. m-commerce has, over the past few  years, picked up steam as it offers powerful features and flexibility to end users. Easy affordability and anytime, anywhere connectivity has resulted in a surge in sales of smartphones, which in turn has led to the popularity and success of m-commerce.

Using m-commerce, retail organizations are offering rich and consistent user experiences to a large audience across several technological devices and operating systems. m-commerce is helping organizations forge deeper relationships with their customers and in the meantime develop new streams of revenue.  As m-commerce flourishes across industries, retailers are compelled to keep up with the latest technological trends and incorporate features that augment the overall shopping experience. 

M-commerce Features for Success

For organizations looking to get the most from their m-commerce investments, mentioned below are 5 features that are fundamental for success:

·     Optimized Experience: As mobile users access retail information through a variety of mobile devices, seamless and easy interaction with the brand is paramount. An effective m-commerce solution is one which supports a wide array of channels and ensures a consistent transnational journey all through.

·     High Security: With users the world over embracing mobile phones in their day-to-day lives, ensuring security and privacy of transactions is crucial. m-commerce platforms need to enable tailored and secure payment gateway integrations that protect users’ personal data and ensure safe transactions. 

·        User-Friendly Interface: m-commerce users expect a seamless and easy-to-use experience across various devices, operating systems, screen sizes and resolutions. Attractive and intuitive UIs, straightforward design and uncomplicated navigation ensure a quick and delightful purchase journey, that results in substantial customer engagement and retention.

     Smooth Mobile Payments: As technological advances take place across industries, cash and card payments are soon losing sheen. Alternative payment methods through mobile phones are revolutionizing Point-of-Sale systems, offering not just convenience but also safety and security of transactions.

·     Analytics: Integration of m-commerce solutions with analytical tools like BI and Big Data enables retailers to get deep insight into customer buying behavior. By capturing customer preferences,  retailers can offer and recommend products that best fit their needs, ensuring a personalized shopping experience.

Continuous Optimization

With continuous advances in smartphone technology, retailers need to optimize their business models in order to support current and future devices and technologies. Driving business growth through m-commerce is one of the top most goals of retailers today. Seamless integration with existing and upcoming sales channels and a good understanding of customer needs are key for increasing m-commerce sales and ensuring customer delight. By incorporating the latest trends in the industry, retailers can build top-notch m-commerce solutions that help them excel in their line of business.


Wednesday, May 25, 2016

Image-Based Search Engines to Determine Future Success of E-Commerce Sites

Image-based search technology is one of the biggest technology trends in ecommerce that is bound to change the course of how shopping will be done in the near future. Though, the technology was slow in coming to terms in the market, with new players finding a foothold in the technology and also on the needs of the market, ecommerce websites and apps will soon see an influx of visual search features soon.

Why should ecommerce site owners care about visual search?

-                   -       Huge advantage over all types of keyword-based searches

Visual search is able to “read” images directly without you having to identify the name of the visual. It can identify color, shape, size and all types of proportions for conjuring up similar matches. Also, the technology has grown advanced enough to recognize text to identify brand names. Results in a keyword based searches are restricted to the searcher’s ability to name and describe an item.

With keyword search, keywords need to be part of the query and product description too. Also there should be some keywords as part of the page’s metadata. Product copies with proper metadata will redirect the queries to the page. But this approach defeats the web adage ‘don’t make users think.’ Visual searches rely on the pictures themselves which are literally worth a thousand keywords in this context. Visual search with photos can lead to better and more accurate results.


Visual search can dramatically improve keyword search too. Also it gives a stronger context to the product or image.

-                    -       Support spearfishing

Spearfishing is a great idea to locate what one wants quickly by browsing different categories. Visual inputs will deliver better context here along with an effective set of search results. Some ecommerce sites even allow customers to upload photos or even link a relevant URL  to scour through the site’s vast array of similar products.

Tilly’s mobile app for example, takes customers to online product pages based on pictures clicked in its print catalog. Many other retailers are leveraging spearfishing strategies with visual search capabilities.

-                  -      Creative merchandising

Affiliate-based shopping sites help users to explore catalogs and refine results by having a slider to denote the color or shape that they prefer. These creative merchandising capabilities also go a long way in determining the success of the site.

Online retailers can populate merchandising features based on shapes or patterns too. Retailers that possess visual search capabilities on their portals can provide them to other centres as part of a shopping API strategy. Affiliate developers can access search similarity APIs so that products can be remixed into new apps and render new experiences.

-                 -       Capturing show roomers

Amazon’s Flow app for example can flinch sales from physical retailers with the help of their show rooming strategy. Retailers that offers visual search through mobile apps can even combat show rooming and benefit from the show rooming efforts of other retail shops.

-                 -       With visual search capabilities, sites can snap anything from the real world.

Image-based searches do not need to be in the physical or digital store for products access. One can choose a product anywhere now, and with the ‘snap to buy’ functionality, anything you see can be bought.

-                 -       Extends benefits other than fashion to consumer goods

Although fashion has a dominant market, home décor, consumer goods and makeup products can also be glorified with visual searches. The contextual search outside of purchases is useful here. One can add photos to the mobile registry to generate a mobile coupon or even click an image of jeans to find a coupon from a popular jeans brand.

The Image-Based World of Shopping

Amazon’s Flow app has been criticized for failure to handle some products but not all image recognition apps and software have problems. eInfochips EzVisual Search for example, is an effective content-based image retrieval engine (CBIR) that can identify colours, shapes, sizes and attributes easily. One can attribute the success of image-based searches with reduced manual enquiries to customer center, and the elevation of brand value for the retail site. One can expect that with the proliferation of image-based search features in retail sites, the world will soon be a showroom of products and things that we desire and can buy at our own leisure.