Online
shopping has completely changed the way people shop. As the m-commerce industry
gets competitive, more and more organizations are making the plunge, looking to
offer exclusive shopping experiences to meet the unique needs of varied
customers across the globe. And how do these retail giants ensure customer
satisfaction? By adopting the best possible services provided by product
development companies: from platform selection and portal design, to
integration, testing, release management and business intelligence.
Popular M-commerce Services
Services
across user experience personalization, browser compatibility, big data
analytics, product development and testing, and Magento and Liferay consulting
are helping retailers stay ahead in the online race. By integrating
heterogeneous systems like ERP, CRM, SCM, inventory management and other 3rd
party applications with online payment gateways, retailers are able to
seamlessly streamline their m-commerce Operations. Since a delightful shopping
experience builds a loyal customer base and brand, these virtual stores need to
be built using a well-thought design and require continuous maintenance and
support to ensure product searches get converted to sales.
Extensive
hands-on experience on key technologies like Qt, HTML5, Android, iOS, QNX and
Windows combined with AQuA Testborg and test automation frameworks for web and
mobile application testing significantly reduces release management efforts.
And with BI integration, businesses can achieve continuous improvements in user
experience with interactive and customization dashboards.
The
Growth of M-commerce
As
the eCommerce industry grows, people are now fulfilling their shopping needs by
a simple click of the mouse, and more recently the touch of a button. m-commerce
has, over the past few years, picked up
steam as it offers powerful features and flexibility to end users. Easy affordability and anytime,
anywhere connectivity has resulted in a surge in sales of smartphones, which in
turn has led to the popularity and success of m-commerce.
Using
m-commerce, retail organizations are offering rich and consistent user
experiences to a large audience across several technological devices and
operating systems. m-commerce is helping organizations forge deeper
relationships with their customers and in the meantime develop new streams of
revenue. As m-commerce flourishes across industries, retailers are compelled to keep up with the
latest technological trends and incorporate features that augment the overall
shopping experience.
M-commerce
Features for Success
For
organizations looking to get the most from their m-commerce investments,
mentioned below are 5 features that are fundamental for success:
· Optimized
Experience: As mobile users access retail
information through a variety of mobile devices, seamless and easy interaction
with the brand is paramount. An effective m-commerce solution is one which
supports a wide array of channels and ensures a consistent transnational
journey all through.
· High
Security: With users the world over embracing
mobile phones in their day-to-day lives, ensuring security and privacy of
transactions is crucial. m-commerce platforms need to enable tailored and secure
payment gateway integrations that protect users’ personal data and ensure safe
transactions.
· User-Friendly Interface: m-commerce users expect a seamless and easy-to-use experience across various devices, operating systems, screen sizes and resolutions. Attractive and intuitive UIs, straightforward design and uncomplicated navigation ensure a quick and delightful purchase journey, that results in substantial customer engagement and retention.
Smooth
Mobile Payments: As technological advances take place
across industries, cash and card payments are soon losing sheen. Alternative
payment methods through mobile phones are revolutionizing Point-of-Sale
systems, offering not just convenience but also safety and security of
transactions.
· Analytics:
Integration of m-commerce solutions with analytical tools like BI and Big Data
enables retailers to get deep insight into customer buying behavior. By
capturing customer preferences,
retailers can offer and recommend products that best fit their needs,
ensuring a personalized shopping experience.
Continuous
Optimization
With continuous advances in smartphone technology,
retailers need to optimize their business models in order to support current
and future devices and technologies. Driving business growth through m-commerce
is one of the top most goals of retailers today. Seamless integration with
existing and upcoming sales channels and a good understanding of customer needs
are key for increasing m-commerce sales and ensuring customer delight. By
incorporating the latest trends in the industry, retailers can build top-notch
m-commerce solutions that help them excel in their line of business.
